Brand Storytelling Workshop
Unlocking Your Brand's Signature Narratives

Proposal for
Bob McGraw Jr.
Operator/CEO
CFO - USA
Series A company
Date sent
Sept 1, 2024
Date updated
Dec 31, 2024

Dear Bob,

Thanks for meeting with Cee on Friday and asking for a recommendation to a trusted vendor interested in working with you and your company.

In our chats, we have explored potential collaboration and we believe we’re a great fit in terms of work ethic and global industry experience. We see this as an opportunity to deliver exceptional work as a high-performance team, and we’re eager to win your business.

Overall, our understanding at this point is that your company:

  • Seeks to grow its brand in the U.S. market while eyeing a future of global market presence
  • Is not yet well-known here in targeted markets, and thus needs to build awareness, engagement and clearly define its brand
  • Has a strong strategic partnership opportunity that can be leveraged, but will need to find the right ways-in to do that successfully
  • Consistently strives to put customers at the center of its communications and experience focus, more so than the company itself
  • Values the relationships it fosters with partners and vendors

Building on what we've learned to date, we have pulled together an expert A-team built specifically for your team, including:

  • Creative Director/Creative Lead: Asher Simonds (Uber, Google, Microsoft)
  • Founder & CEO/Marketing Lead: Cee Ng (Microsoft, Coca-Cola, Uncle Toby's, Cathay Pacific Airlines, Southwest Airlines, Commonwealth Bank of Australia)

To generate the necessary awareness and brand momentum, your company needs to connect with its audiences in ways that people will notice, internalize and remember. As a major startup on the rise, there's a magnetic brand story—likely several of them—that your audiences haven't yet heard or that hasn't fully caught their attention yet. Having worked closely with many leading brands in similar situations, we know exactly how to help.

Below you'll find our recommended next-step actions to help your company move the ball forward. We'd love to get together with you at your earliest convenience to share how our CEEATTLE team can help contribute to your startup's success as a growth partner.

My number is 206-225-XXXX. I’m available for a quick 15-minute call or, if you’re in downtown Seattle, we could easily meet in person.

Let's go do something great together!

Cee's signature
Cee portrait
Cee Ng
Founder & CEO

Brief overview

The path to accelerated business growth starts with a deep understanding of your target audience(s) and knowing how to build a real connection with them amidst a noisy, competitive and highly fragmented marketplace.

There's a powerful cheat code you can start using right now and it's grounded in modern neuroscience. Throughout human history, high-impact stories have been the fuel that drives human attentiveness, engagement, sharing and memorability.

Simply put, our brains are hardwired to tune into great stories, pass them along and recall them when the right occasion arises, e.g., a buying moment.  When powerful stories are well-told to the right people at the right times and places, it can take your brand from easily forgettable to active fanbase — and from flat bullet points on a page to gut-level customer predisposition.  

In this high-energy full day workshop, our professional facilitators will show you how to set your brand up for storytelling success.

We'll guide your team through the ins-and-outs of crafting a powerful narrative framework that's grounded in your unique brand and built to achieve momentum toward your goals.  Anyone who works with your brand and consumer day-to-day can participate, whether they're owners, executives, discipline leads, subject matter experts or your partners on the frontlines.

Business case

If you're joining in as a stakeholder, CEO, CMO, CFO, CCO or Director seeking to turbocharge your organization's growth in ways that gets the entire team connected around your customers' experience and key organizational goals, this workshop serves as a great foundation for your team.

Meet the pros

Portrait of Asher against a light gray wall sitting back in a chair

Asher Simonds

Lead Creative

Asher grew his career building in the mobile space, championing design work at every stack level. Early contributions to the Android space as a voice in product design led him to collaborate with many household names in the mobile tech sphere. Outside of product, his work in marketing and creative strategy bolstered these efforts through a nonprofit producing a leading Android conference series bringing together OEMs, vendors, and developers from around the world.

Today he wields this portfolio of creative insight across brand, product, and outreach for organizations of all sizes and industries.

  • 2016 Patent published US PCT/US2015/056265 | Cyanogen
Portrait of Cee against a light gray background holding a coffee

Cee Ng

Lead Marketer

Cee is a powerhouse. Her energy fuels a globe-trotting career as she adds to her list of award-winning agency productions for the Fortune 50. Her reputation of efficient and effective creative orchestration has made a mark in multiple industries, including aviation, big software, fintech, health, and more.

With B2B & B2C expertise she is now powering on a new platform for Seattle's operator class, connecting them with each other, with investors already looking for their ideas, and charging up their game with a portfolio of creative and facilitation services supporting them through pre-seed to exit.

Alcon logo
Commonwealth Bank logo
REATA logoSouthwest Airlines logo
  • 2018 Cannes Lions Festival Bronze - Glass - The Lion For Change | Harry's
  • 2018 Cannes Lions Festival Bronze - Film Lions Online | Harry's
  • 2013 SIGI Awards Winner Promotions | Schick
  • 2013 SIGI Awards Shortlisted Promotions | Pringles (Kellogg’s)
  • 2013 SIGI Awards Shortlisted Digital | Schick
  • 2013 APMA Awards Gold Best Activity Generating Brand Loyalty | Pringles
  • 2013 APMA Awards Silver Best Use of Creative in a Campaign | Schick
  • 2013 APMA Awards Finalist Best Integrated Communications Campaign (Under $1 Million) | Schick

Who we are

We are a mission-driven consultancy combining the disciplines of strategy, marketing, and design to help builders like you win.

Learn more at CEEATTLE.com

Chat with Cee

Are you reviewing this proposal for the first time as a stakeholder? Welcome to the clarity party! Cee will guide you through Q&A to help book your team’s time.

Jump on a call with Cee

Project estimate

A full-day or two consecutive half-days workshop

Our professional facilitators will guide your team through the ins-and-outs of crafting a powerful storytelling framework that's grounded in your unique brand narrative and built to achieve momentum toward your goals:

  • Clear understanding of how strong storytelling leads to brand & marketing effectiveness
  • Alignment on when, where and to whom these stories are best expressed
  • A baseline framework for brand storytelling development going forward

Now more than ever, high-impact human stories are the fuel that drives consumer attentiveness, engagement, sharing and memorability for your business.

In scope

Included in the workshop package:
  • Brand Storytelling Workshop: Unlocking Your Brand's Signature Narratives  
  • Travel OOPs (flights, accommodation, & per diems) 
  • Post-workshop storytelling playbook

Out of scope

All costs are +/- 10% contingency and do not include:
  • Workshop location outside HQ and any additional technology needed for the session, if not provided
  • Catering expenses for all stakeholders & parties present
  • Additional agency services beyond the workshop are billed at $350/hour for ad-hoc change orders

Investment

$30k

Invoice date

Invoice amount

Service dates

Workshop 1-Day

Invoice date

Sep 1, 2024

Invoice amount

$10,000

Service dates

1 day

Workshop Travel (OOP)

Invoice date

Sep 1, 2024

Invoice amount

$5,000

Service dates

1 day

Storytelling Playbook

Invoice date

Sep 1, 2024

Invoice amount

$15,000

Service dates

1 week

Payment method

Credit card or ACH

Billing contacts

Company Name:
  1. Bob McGraw Jr.
    series-a@startup.com
CEEATTLE Studio:

Contract

Access to this proposal in contract form is available after agreement to move forward.

Request contract
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Moving forward

Let’s chat. We’d like to have a series of conversations to show how we help.

  1. 01

    What we do

    Let us show you what we’re about and detail the agency services we deliver as a partner.
  2. 02

    How we help

    Get deeper into the play—how we grow you from today’s sighs to target highs.
  3. 03

    Our first step

    Peer into the first act of our collaboration, and where we go from there.

What's next

Let us show you what we’re about and detail the agency services we deliver as a partner.

  1. 1
    Hire
    CEEATTLE Studio logo
    Bob McGraw Jr.
    Operator/CEO
    Cee portrait
    Cee Ng
    Founder & CEO
  2. 2
    Workshop day
    CEEATTLE Studio logo
    Bob's Marketing Team
    Operator/CEO
    Cee portrait
    Cee Ng
    Founder & CEO
    Asher portrait
    Asher Simonds
    Creative Director
  3. 3
    Storytelling playbook first review
    CEEATTLE Studio logo
    Bob's Marketing Team
    Operator/CEO
    Cee portrait
    Cee Ng
    Founder & CEO
    Asher portrait
    Asher Simonds
    Creative Director