Dear Bob,
This Statement of Work (SOW) document details the intentions and deliverables set by Cee Ng of CEEATTLE Studio and Bob McGraw Jr. of Series A company on September 1, 2024 for the commitment to commence working together through a one-month partnership agreement.
This document includes:
- An outline of the work to be undertaken.
- Time frame and our fees needed to complete the work.
The term of this SOW will be a one-month project from September 1, 2024 to September 30, 2024 to complete the scope set forth herein.
All changes to this document will be logged through a change management process for reporting on associated impacts.
This SOW is required to be signed off prior to commencement of this project.
Should you have any questions regarding the above, please feel free to contact hello@ceeattle.com.
Thank you for doing business together!
Brief overview
Series A company has chosen to partner with CEEATTLE Studio to build a new approach in shifting its market proposition to target the ICP: Enterprise-market segment to assist converting leads to customers with a clear brand recognition across owned assets and materials.
Bob aims to consolidate its market presence in the U.S., with a focus on attracting its new customer base with an aim for a 15% conversion rate from leads.
To support this goal, CEEATTLE Studio will develop a comprehensive update, to Series A company's brand book. This updated brand book will serve to unify the company's visual identity and design guidelines across selected owned assets and collateral. By ensuring consistency and coherence across various touchpoints, the brand book will reinforce the startup’s brand identity and messaging, enhancing its overall market impact and resonance.
Business case
If you're joining in as a stakeholder, CEO, CMO, CFO, CCO or Director seeking to turbocharge your organization's growth in ways that gets the entire team connected around your customers' experience and key organizational goals, this project serves as a great foundation for your team.
Before & after transformation
What does Series A company do with the project delivery?
Leadership team
Receives stakeholder alignment on progress towards strengthening the foundational elements for brand recognition of the startup in the U.S. during its Series A business stage. This is facilitated by creative work that not only aligns with their desired business goals but also adopts a unified and cohesive approach to reinforce brand recognition.
Sales team
Receives a new version of its standard provided sales deck in Google Slides format to easily switch out the prospect’s logo on the cover slide. This ensures consistency with initial marketing touchpoints throughout the entirety of the sales process and funnel from the prospect’s point of view.
Marketing team
Receives a comprehensive set of new assets to serve as foundational elements for their production efforts These assets will provide a solid framework and creative starting point for the team when developing various marketing outputs. By having access to these assets, the marketing team can streamline their workflow, expedite the production process, and ensure consistency in branding and messaging across all marketing materials.
Additionally, these assets will empower the team to maintain a cohesive visual identity and effectively communicate the company's value proposition to its target audience.
Meet the pros
Asher Simonds
Cee Ng
Who we are
We are a mission-driven consultancy combining the disciplines of strategy, marketing, and design to help builders like you win.
Chat with Cee
Are you reviewing this proposal for the first time as a stakeholder? Welcome to the clarity party! Cee will guide you through Q&A to help book your team’s time.
Jump on a call with CeeProject estimate
Brand Book: Cohesive Design System for Owned Assets & Collateral
CEEATTLE Studio will work with Series A Company to redefine its market proposition with a cohesive visual identity, in preparation to start targeting the ICP: Enterprise-market segment to assist converting leads to customers with a clear brand recognition across owned assets and materials.
- Development of a cohesive visual identity design system for startup’s brand to provide clear guidance to the team for consistent use of design elements. This system is essential for building and maintaining a strong brand identity across various touchpoints and owned assets & collateral used in FY24Q4.
- Extension of the brand book to version 2 to incorporate instructions on utilizing the design system for specific batch 1 production assets, such as landing pages and email templates. This update will include defining design principles and guidelines aimed at ensuring consistency in the market and reinforcing company’s brand identity.
Now more than ever, high-impact visual stories are the fuel that drives consumer attentiveness, engagement, sharing and memorability for your business.
In scope
- Figma File: Cohesive visual identity design system for owned assets & collateral
- PDF: Brand Book document v2.0
Out of scope
- Travel OOPs (flights, accommodation, & per diems)
- Additional agency services beyond the project timeframe are billed at $350/hour for ad-hoc change orders
Investment
1 month engagement
Invoice date
Invoice amount
Service dates
Payment method
Billing contacts
Company Name:
- Bob McGraw Jr.
series-a@startup.com
CEEATTLE Studio:
- Cee Ng
hello@ceeattle.com
Contract
Access to this proposal in contract form is available after agreement to move forward.
Moving forward
Let’s chat. We’d like to have a series of conversations to show how we help.
- 01
What we do
Let us show you what we’re about and detail the agency services we deliver as a partner. - 02
How we help
Get deeper into the play—how we grow you from today’s sighs to target highs. - 03
Our first step
Peer into the first act of our collaboration, and where we go from there.
What's next
Let us show you what we’re about and detail the agency services we deliver as a partner.
- 1Hire
Bob McGraw Jr.Operator/CEOCee NgFounder & CEO - 2Kick-off meetingBob's Marketing TeamOperator/CEOCee NgFounder & CEO
Asher SimondsCreative Director - 3First delivery reviewBob's Marketing TeamOperator/CEOCee NgFounder & CEOAsher SimondsCreative Director