In this conversation, Cee Ng and Rose Mills, President & Founder of Rose Mills Influence LLC, discuss the critical importance of visibility for businesses, particularly in the context of social media and marketing. They explore the shift in how consumers search for information, the necessity of creating relevant content, and the distinction between owned and rented assets in marketing strategies. 

The discussion also highlights the unique challenges faced by the medical community in establishing their online presence and building trust with potential patients through social media engagement. Rose and Cee delve into the intricacies of social media strategy, emphasizing the importance of understanding one’s audience and the need for visibility in today’s digital landscape. 

They discuss the emotional connection in advertising, the significance of retargeting, and the necessity of integrating social media efforts with overall business goals.

The conversation underscores the shift in mindset required for business owners to effectively leverage social media for growth and engagement.

Watch, Listen and Subscribe on Desktop & Mobile:

Conversation with Cee:

1. Business Owner’s Game of Visibility
2. Targeted Messaging & Positioning
3. Social Media & Medical Community

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Key Takeaways:

• Visibility is crucial for businesses today.
• Social media is becoming a primary search tool.
• Understanding your brand message is essential.
• Creating relevant content helps build community.
• Owned assets like websites are vital for discoverability.
• The medical community must adapt to online visibility.
• Trust is built through patient stories and engagement.
• Attention is the new currency in marketing.
• Businesses need to market themselves strategically.
• Content creation should align with audience needs. Social media requires a comprehensive strategy, not just tactical posting.
• Understanding your audience is crucial for effective content creation.
• Visibility is key for business owners to stand out in a crowded market.
• Emotional connections in advertising can significantly impact consumer behavior.
• Retargeting is a cost-effective way to engage potential customers.
• Testing content on different platforms can help refine messaging.
• Building relationships through social media is essential for long-term success.
• A shift in mindset is necessary for business owners to prioritize social media.
• Integrating social media with business goals can drive engagement and growth.
• Personal branding is vital for professionals in the digital age.

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Connect with Cee:

1. Book a 15-minute business transformation consultation with Cee
2. Watch the episodes on YouTube
3. Watch the episodes on Spotify
4. Connect with Cee on LinkedIn ‍
5. The CEEATTLE Podcast Instagram ‍
6. Follow Cee on Instagram
7. Sign up for Cee’s personal letter  ‍
8. Subscribe and leave a review on Apple Podcasts

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In this Episode:

• 00:00 Introduction and Connection
• 03:11 The Importance of Visibility for Businesses
• 06:01 Navigating the Corporate vs. Influencer Landscape
• 09:00 The Shift in Search and Discoverability
• 11:58 Creating Relevant Content for Engagement
• 15:02 Understanding Your Brand Message
• 17:58 The Role of Owned vs. Rented Assets
• 20:56 The Medical Community's Need for Visibility
• 23:52 Transforming Patient Relationships through Social Media
• 26:56 Building Trust and Community Online
• 38:40 The Importance of Strategy in Social Media
• 41:08 Understanding Your Audience
• 42:43 Visibility and Engagement for Business Owners
• 46:48 The Emotional Connection in Advertising
• 50:40 Retargeting and Effective Marketing Strategies
• 53:32 Testing Content and Audience Engagement
• 56:45 Building Relationships Through Social Media
• 01:01:07 The Shift in Business Mindset
• 01:05:36 Integrating Social Media with Business Goals

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Featured Expert:

• Visit Rose Mills’ company website, Rose Mills Influencer LLC
• Connect with Rose Mills on LinkedIn, here