LIVE 11/19 Tuesday @ 1:30pm PST: In this conversation, Sanjit Singh, a 5x Founder (3x successful exits), angel investor, and Fractional Chief Revenue Officer, shares his expertise on scaling sales and marketing in a startup environment. We’ll explore the key differences between “hunting” for new customers and “farming” existing relationships, with a focus on the skill sets required for each. Sanjit will also address the gap that founders, especially those from large corporate backgrounds like FAANG, often face when transitioning into startup life, and how they can bridge that gap to thrive in the startup grind.

Founders and executives tuning in will walk away with actionable advice on how to balance acquiring new customers with nurturing and retaining their existing base—vital for sustainable growth. Sanjit will share real-world examples of how to prioritize customer relationships, avoid the common pitfall of neglecting early supporters, and how treating every customer as your first or last can change your approach to sales and retention.

We’ll also dive into the challenges of pivoting in the startup world—how to make quick but impactful decisions, the risks of failing fast without adequate planning, and how to turn crises into opportunities for innovation. Sanjit and I will discuss how founders can avoid chasing after shiny new deals while neglecting the loyal customers who believed in them from the beginning—those who help keep the lights on.

Ultimately, the goal of our 30-minute conversation is to provide insights on how to lead with accountability, adapt to a mindset of rapid execution, and turn challenges into growth opportunities.

OUR CHAT GOALS 💬👇

1. Hunting vs. Farming (CAC Skill Diff): How founders can balance acquiring new customers with retaining existing ones, and the real cost of neglecting early supporters.

2. Cut-Throat Pivoting to Fail Fast: How to differentiate between stagnation and the calm before the storm, and turning crises into opportunities for growth rather than reacting and spiraling, which are hidden daily costs.

3. Founder Ownership & Accountability: The importance of taking full ownership of outcomes and transitioning from a corporate mindset to an execution-driven, experimental approach in a zero-to-one startup environment.